Designing Healthcare Firsts

Every relationship starts somewhere.

The first

Send us your challenge Founding client offer

A campaign by Momentum Health Experience, for pharma, life sciences, healthtech and healthcare teams.

Two hands meeting for the first time, connected by a curve of magenta to cyan light
First experiences are more than just a moment in time.

Impactful beginnings

First experiences shape what comes next

First experiences are more than just a moment in time, they shape what comes next. In fact, evidence has shown that our early experiences of a healthcare service or solution can influence our trust, satisfaction, expectations, adherence, continuation and even health outcomes.1-7

  • Trust
  • Satisfaction
  • Expectations
  • Adherence
  • Continuation
  • Health outcomes

Whether it is a treatment, product or procedure, we believe that if we can shape a positive first experience, we can significantly impact the success that follows.

A single point of light unfurling into a broad flowing ribbon, magenta through violet to cyan

The founding client offer

That is why we created the First Impressions Campaign

To celebrate the launch of Momentum Health Experience we are offering clients who come onboard in the first 6 months of trading a founding partnership package including:

  • Free

    A first experience and opportunity audit

    We look at the way care is delivered today and the opportunities for change within your specific brief.

  • Fixed price

    A co-design sprint focused on one signature experience

    Three weeks, one signature experience, designed with the people who live it.

  • Discounted

    A measurable pilot

    Put the recommended approach into a specific market, location or clinic, and measure its impact.

Every engagement combines our core disciplines of behavioural science, service design, brand and creative strategy, and technology, so the experience we design holds together end to end.

How it works

Four steps, five weeks

A healthcare professional and a patient in a warm first conversation, lit by a magenta to cyan arc of light

  1. Complete the form

    Tell us more about the First Impression you want to create.

    Today

  2. Initial workshop

    Our team will meet with you to understand your challenge more deeply.

    Together

  3. Audit

    Our team will delve into the challenge and deliver our initial report on the current experience and future opportunities.

    2 weeks

  4. Sprint

    Our experts will co-design with relevant stakeholders (including patients, HCPs and your team) to deliver a recommended blueprint of the future experience.

    3 weeks

Step one

Tell us about the first you want to get right

The more you can share, the more useful our first conversation will be.

Please tell us about the first impression you want to create.

Please tell us why this first impression matters.

Please enter your name.

Please enter a valid email address.

Please enter your company.

We will only use these details to respond to your enquiry about the First Impressions Campaign. Read our privacy policy and the campaign terms.

Thank you, that is step one done

Your challenge is with our team. We will be in touch shortly to arrange your initial workshop.

Referenced claims

References

The evidence behind our claim that early experiences of a healthcare service or solution can influence trust, satisfaction, expectations, adherence, continuation and health outcomes.

  1. Guajardo E, Giordano TP, Westbrook RA et al. The Effect of Initial Patient Experiences and Life Stressors on Predicting Lost to Follow-Up in Patients New to an HIV Clinic. AIDS Behav. 2022 Jun;26(6):1880-1891.
  2. Tsai TC, Orav EJ, Ashish KJ. Patient satisfaction and quality of surgical care in US hospitals. Ann Surg 2015;261:2-8.
  3. Zolnierek KB, Dimatteo MR. Physician communication and patient adherence to treatment: a meta-analysis. Med Care. 2009 Aug;47(8):826-34.
  4. Budhiraja R, Parthasarathy S, Drake CL et al. Early CPAP use identifies subsequent adherence to CPAP therapy. Sleep. 2007 Mar;30(3):320-4.
  5. PwC. Experience is everything: Here is how to get it right. pwc.com
  6. Betsch C, Bödeker B, Schmid P, Wichmann O. How baby's first shot determines the development of maternal attitudes towards vaccination. Vaccine. 2018 May 17;36(21):3018-3026.
  7. Donneyong MM, Bynum M, Kemavor A, Crossnohere NL, Schuster A, et al. (2024) Patient satisfaction with the quality of care received is associated with adherence to antidepressant medications. PLOS ONE 19(1): e0296062.

The Momentum Health Experience First Impressions Campaign is running until December 2026. Terms and Conditions apply.

Referenced claims

The evidence

Early experiences of a healthcare service or solution can influence trust, satisfaction, expectations, adherence, continuation and health outcomes.

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